Brand guidelines

How to keep Cruncho crunchy

A quick kit so every Cruncho — on screen, on a cup or on a corner — looks, sounds and feels the same warm, poppy way. Follow these and you can’t go wrong.

01 Logo & Icon

The wordmark and icon

The Cruncho wordmark and icon are the face of the brand. Use them as-is, and give them room to breathe.

Cruncho logo on cream
Cruncho icon on cream
Cruncho logo on cocoa
Cruncho icon on cocoa

Do

  • ✔ Keep clear space around the logo (about the height of the ‘o’).
  • ✔ Use it on cream, or knocked out to cream on cocoa.
  • ✔ Give it room — the logo likes to breathe.

Don’t

  • ✘ Don’t stretch, squash or rotate it.
  • ✘ Don’t recolour it or add shadows/outlines.
  • ✘ Don’t place it on busy or low-contrast backgrounds.

02 Colour

The palette

Warm cream and cocoa do the heavy lifting; corn, coral, mint and berry bring the joy. Use one bright colour at a time as the star of a section — never all four shouting at once.

Corn

#FFC53D

Primary. Big friendly moments — highlight bands, badges, checks.

token · corn

Coral

#FF6B4A

Energy & action. Primary buttons, links, accents.

token · coral

Mint

#34C6A6

Fresh secondary. Supporting sections & tags.

token · mint

Berry

#FF5D8F

Pop accent. Prices and playful highlights.

token · berry

Cream

#FFF8EE

Warm background — the canvas everything sits on.

token · cream

Cocoa

#3A2A20

Text & dark blocks. A warm near-black, never pure black.

token · ink

03 Typography

Type

Two rounded, friendly faces. Fredoka leads with personality; Nunito keeps the reading calm and clear.

Aa

Fredoka

Display & headings · rounded, bubbly, warm.

Aa

Nunito

Body copy · rounded humanist, easy to read.

Display / H1Big crunch, small counter
Heading / H2Why Cruncho works
Subhead / H3Freshly popped, always
BodyMade to order, warm and properly crunchy — the kind of taste people come back for.
Small / captionFreshly made all day · popcorn from ₹35

04 Voice & tone

How Cruncho talks

Like a friend who’s excited to share a snack — warm, simple and a little playful. Short sentences. Real words. A smile you can hear.

We are

WarmPlayfulFreshWelcomingDown-to-earth

We’re not

CorporateLoud / shoutyPushyColdOver-clever
✔

“Freshly popped, always.”

✘

Best-in-class snacking solutions.

✔

“Bring the crunch to your city.”

✘

Leverage our F&B franchise vertical.

✔

“Grab a scoop.”

✘

Purchase now.

05 Elements

Motifs & illustrations

Little touches that make Cruncho feel like Cruncho: sparkles, a loose squiggle, soft colour blobs, rounded everything, and our friendly snack illustrations.

Motifs

Illustrations

Retro pixel accents

A light 8-bit wink — crisp pixel sprites, a checkerboard texture on colour bands, and the Pixelify Sans label font. Use them as accents only, never for body copy.

sparkleheartpuffcorncoindrink_cupfriesburgerpizza_sliceice_creamhotdogtacocandy_wrapcookiedonutcroissantpretzelcherryapplebananawatermeloncheeseeggtoastbaconcarrotmushroomsushirice_bowlnoodlescupcakepiebreadpancakewaffleorangelemongrapepeachpineapplecoconutavocadotomatoonioneggplantbroccolicoffee_cuptea_cupsoda_canjuice_boxwine_glassbeer_mugcocktailbobaburritofried_chickenonion_ringchicken_nuggetcotton_candychocolate_barlollipopflanpuddingsteakdrumstickfishshrimplobstercrab
INSERT SNACK

06 Components

Buttons & bits

Everything rounds off soft. Pills for actions, gentle cards for content, one clear primary action per view.

Primary actionSecondary On dark blocks
Solid pillKicker chipComing soon

07 Words

Tagline & positioning

The lines that carry the brand. Keep them exact — they’re part of the identity.

Popcorn, corn & crunch — freshly popped.

Tagline

Positioning

The freshest crunch in town — coming soon to yours.

Franchise line

Bring the crunch to your city.